When Max Hermann produced his first HERMANN Teddy bear in 1913 and later in 1920 by founding his own little Teddy bear factory, little did he realize that 80 years later his bears were going to be such desirable collector pieces. Today, as we border the next millennium, we, his grandchildren, are proud of the bear tradition he has built. He left our father Rolf-G. Hermann a strong foundation, on which to build on and for us a great heritage for which we are so thankful.
With the introduction of our millennium bear we hope to symbolize the balance between old traditions and new ideas. Our millennium bear personifies the basic values and elements of the old Max Hermann bears. He is a novelty piece with his built-in time capsule, which can be passed on to future generations for centuries and eventually found.
We are pleased to present to you our new teddy bear collection for 1998 and we would like to invite you to accompany us and our bears into the third millennium.
Coburg, Germany
May 1998