HERMANN-Spielwaren GmbH |
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HERMANN-Spielwaren GmbH |
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October 24, 1913
In Neufang, a small mountain village in Thuringia, close to Sonneberg the toy city of the world, Arthur, Adelheid and Max Hermann start under the name of their father, Johann Hermann, (1854-1919) - "Johann Hermann Spielwarenfabrik" - their production of their
First HERMANN Teddy Bear
1920
After World War I, and the death of Johann Hermann in 1919, the brothers and sisters separate and Max Hermann (1899-1955) found, in the Neufang birth house of the first Hermann Teddy Bears, his own little teddy bear company. Shortly after, he moves his company to Sonneberg - at that time toy city of the world - where he develops his company into a well-known brand name. His teddy bears are shipped all over the world.
1933
In order to mark and identify his teddy bears Max Hermann develops the famous logo "The Green Triangle" and the" The Bear with the Running Dog". From that day forward all Max Hermann teddy bears are identified with this logo.
1945
After World War II, Germany is separated into East and West. The state of Thuringia with its city of Sonneberg becomes a part of East Germany.
1953
Max Hermann leaves with his family from the hometown of his teddy bears and from East to West to the nearby city of Coburg in Bavaria. Here he rebuilds, together with his son, Rolf-Gerhard (1922-1995), his plush animal factory and continues the tradition of the HERMANN teddy bears.
1993
Since 1993, all HERMANN-Coburg teddy bears are marked with a special neck mark, which is sealed tight on the bear's neck. In this way, HERMANN Bears are easily identified. Important characteristics of the neck mark the "Triangle shape" with the imprint of "the bear with the running dog". These features have been used since the beginning of the 1930's. This neck mark guarantees the identification of the teddy bears manufactured by HERMANN-Coburg for today and the future.
1996
On August 1, 1996, HERMANN-Coburg is on-line with its own home page. With a website containing 200 pages and 400 pictures, all HERMANN-Coburg teddy bear collectors and dealers from around the world can obtain valuable information at the web address
from the HERMANN-Coburg company.
2000
Today, in Coburg, the old Max Hermann teddy bears are produced in the third generation under the management of the founder's grandchildren, Dr. Ursula Hermann (1952) and Martin Hermann (1963). The collection contains more than 400 different ply animals and almost 400 different teddy bears - most in limited editions. Several have won internationally recognized awards. Replicas of old Max Hermann teddy bears, which are produced in the old Sonneberg tradition, belong to the HERMANN-Coburg collection along with teddy bears from the new generation. Through the experience, knowledge and talent of craftsman from the toy region of Coburg-Neustadt-Sonneberg, the tradition of quality made teddy bears is preserved.
